As e-commerce is gaining more and more traction throughout the world, the question of the best payment gateway is becoming a hot topic in the industry and guess what, there is no perfect answer to it.
For an average Joe, running a small e-commerce store, there is a lot to think about before selecting any platform for receiving payments online. Online Security, ease of transaction, user experience and conversion are the main fundamentals which trouble a lot of newcomers.
Over the time, a lot of transactions processors have emerged to fill in the gap in the market. Many of them offer a pretty simple implementation process, but the question still remains that what platform should one use.
Well, there are still a lot of factors one needs to look into as most of these payment gateways have their own terms and limitations like:
The users also have to look into the time required for the initial set-up and the charges imposed by different platforms. Now let’s take a look at the most popular Payment Gateways out there:
The platform was launched in 2011 and within just 6 years of its existence, Stirpe has gained a huge reputation in the e-commerce market.
Basically, Stripe is a credit-card processing platform that makes it easy for businesses to accept credit card payments on their website. It is easy to use and offers a quick setup without any charges.
One of the main reason for Stripes success is the simplicity they offer in their business model. It comes flat rates and no hidden charges which other similar platforms impose.
Stripe also offers real-time tracking of your funds and transaction with a dedicated dashboard, which is a huge relief to the users as they can monitor their funds and manage their business properly. Their customer support is quick and they are constantly working on improving their platform.
This is the reason why they have collaborated with one of the biggest e-commerce platforms Shopify and integrated their payment processor into their systems. Shopify being powered by Stripe offers lot more value and ease over the other payment gateways.
Whether you are an e-commerce owner or just a regular online buyer you must have heard of PayPal somewhere. PayPal is the most popular online payment system that supports online money transfers and serves as an electronic alternative to traditional methods of payment.
The platform offers its service in more than 200 countries. This makes PayPal one of the most accessed platform in the world of transactions. It offers a lot of useful features which gives it a significant edge over its competitors.
Immediate Funds Transfer:- PayPal offers real-time tracking and immediate fund transfer for each and every transaction that takes place in your platform.
Secured Transactions:- In this rapidly growing digital world security is the most important issue, especially while handling the private information of your customers. While an SSL can help you encrypt your communication, it can not save your personal server and from potential hacks.
PayPal redirects your customers to its own platform on the final step of their payment process. This ensures a highly secure pathway for their transactions and PayPal’s server are strongly protected against such events.
Easy Installation:- Installing a PayPal button on your product page is a piece of cake, all you need is to paste an HTML code on your desired location.
Worldwide Support:- As mentioned earlier PayPal offers its service in more than 200 countries worldwide. This helps the users to expand their business internationally.
With all of these positives, there are few downsides of using PayPal as a primary mode of transaction on your website.
The first and most important downside of using PayPal is that it needs the end user to have a PayPal account. This can lead to a lot of loss of your potential customers. Although there are few extensions which can be used to make payments directly through credit cards, they add to the hassle of setting up the system.
The other downside is that PayPal redirects your customers to their platform. This hurts your brand and increases the bounce rate of your site.
Considering all these aspects PayPal and Stripe are the most favourable platforms for beginners as well as intermediate business. Still, if you are not satisfied with them there are few more platforms which you can use.
Initially launched as RBS WorldPay, WorldPay is one of the oldest payment processing platform. The service was launched in 1989, which was later acquired by Vantiv to form WorldPay Inc.
The service operates in more than 120 countries across the world. WorldPay offers 2 models of subscription. The first one is a direct cut of 2.7% from each of your transaction. The second one is a monthly subscription which will cost you $19.99 a month.
The second plan seems to be a better option for those who have a lot of transaction.
Sage Pay is another popular platform used widely across the United Kingdom for online transactions. The basic plan starts at £19.99/month limited to just 350 transactions a month. There is one more upgrade which costs £45/month for an additional 450 transactions.
The only problem with the platform is that it takes around a month to approve your account. A lot of security tests are done on your website to make sure everything aligns with their terms.
With all our experience in e-commerce, we at WAPology suggest our clients to initially start with Stripe and add PayPal as an additional gateway to their checkout page. This ensures that their customers don’t bounce off their website.
Afterwards, when you gain further experience and capital you can move on to more customizable services.