Now you may be thinking , why this is a great marketing strategy?
Here the catch was that many believe Pele(3 time worldcup winner) as one of the greatest player to play the game . He was admired by millions at that time and was a household name . So just before the match Pele asked officials to wait so that he can tie his shoelaces.
Now due to the wait in play , all the cameras were focused at him and the world watched him tie his Puma shoes. This was a great advertising technique and the entire world watched the legendary Pele using Puma sneakers.
This small move shot up the demand of the brand. The company also made a poster in 1971 about the incident to further spread awareness which made a permanent mark in people’s brains as the “Best Brand” because Pele used them.
This will surely go down as one the best advertising moment in sporting history!!!