One of the worst things you can find out is that Apple is entering your market. I don’t care what type of industry it is. They are business assassins and seem to dominate everything lately.
Their apple watches got released and outsold the entire swiss watch market combined. In 2019, Apple sold 30 million watches. That was 30% higher than the year prior.
I’ve owned a stake in apple for nearly a decade now. There have been so many instances where I almost panicked and sold but, each and every time, holding has proven to be the right move.
Broadly speaking, I’ve made far more money just holding stocks rather than watching them and trying to move money around.
My best advice: find a business you understand. Invest in it. Then, be strong. Don’t panic.