Food for thought: how long do i spend on the web during a day? An hour? 4 hours? 8 hours? 12 hours? check… You’re online 24/7. The mediums may vary – sometimes you’re checking your mail, other times you’re on Facebook or Twitter, the rest you may get on Whatsapp or Instagram or even Googling. But you’re always connected. These platforms cumulatively form the digital sphere. Those businesses that are connected with you through these mediums have your mind share.
Digital marketing brings a standard shift in marketing. Unlike traditional marketing, it’s a form of inbound marketing and its goal is for you to hunt out the concerned business. Businesses put content out for people to go looking out and people may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published an online variety of a blog or a touch of writing. Hence through multiple digital touch-points organizations can enhance brand image and connect with their audience.
It can’t be denied that there is a growing demand for incorporating a digital strategy. it’s learned that over the last year expenses on traditional marketing have fallen nearly 160% while within the identical time-frame expenses for digital marketing increased over 14%.
The four pillars of digital marketing
Search engines are the foremost important pillar of a digital strategy. per Google statistics, there are over 200 million folks that use the Google program every month making over 11.94 billion Google searches making it imperative for organizations to possess a strong presence during this platform. Search engine optimization is often done through both organic and paid strategies. For e-commerce businesses, online advertising (text and display) plays an important role in driving traffic and converting them to leads and eventually, potential customers. Statistics from Ad Age shows that in 2013, internet advertising expenditure surpassed advertisement spending for the primary time. Another report by SocialTimes shows that about 33% of organic search clicks attend the primary result. Thus, implementing a strong search strategy increases the website’s visibility within the search engines, drives more traffic to the online site and increases a businesses’ potential for a spread of positive opportunities.
Today, it’ll be a hard task to go looking out one who isn’t present on a social platform. May it’s Facebook, Twitter, LinkedIn, Google+ or the opposite. Everyone seems to be present one at-least one medium. And in line with an IDC Survey, 70% of smartphone users visit Facebook 13.8 times throughout the day. Today, almost every phone is also a smartphone. No wonder why companies are increasingly adhering to those forums to interact and connect with their audience. Social media marketing could even be a decent medium for businesses to form and increase their brand presence. It boosts the web site traffic and drives the eye of the potential audience through social networking sites. With the emergence of this marketing technology, businesses of all sorts and sizes now have civil rights to compete for his or her brand awareness. A report by Social Media Today points out that 83% of B2B marketers today invest in social media to extend brand exposure; 69% to increase web traffic and 65% to grasp market insights. Thus social networking channels became instrumental to the success of a corporation.
Attracting the target market and turning them into customers doesn’t end the tactic. Businesses must nurture the customer base and build a long-term relationship with consumers. This could be often where email marketing involves play. inline with Forbes, 1-3% of website visitors make buying decisions the first time they’re available to an online site. But from the balance remaining 97%, around 65% make favorable purchasing decisions post rigorous email campaigns. E-mail marketing also enables businesses to remain their current and prospective customers up-to-date with their business. May it’s a replacement product launch or an announcement, through this medium organizations are ready to maintain their brand presence with the customer within the smallest amount of time.
With the frightening rate of BYOD policies being adopted in organizations and so the rise in people using smartphone devices, businesses must shift their concentration on mobile advertising too! May it’s your website or an e-mail, it should be mobile-friendly. Well, there is no reason to doubt its capacity to spice up business performance. It’s an interactive platform enabling businesses to achieve infinite customers. It builds the brand image and helps businesses to attach with their consumers. The results are much easier to measure; then the campaigns are often easily customized to cater to the appropriate audiences.
Thus, digital marketing is an intensive field. However, we’ll conclude that companies who are Digitally active will surely gain on the mind share of their customers.