How to Use Twitter Analytics to Boost Sales and Traffic in 2020

Twitter is one of the most prominent social media platforms. It is a platform that has changed the digital marketing landscape and how brands communicate with their audiences.

Every major brand and marketer is investing tremendous resources to increase their social media presence and to improve customer relations. Although, all business ventures or brands ultimately aim at increasing ROI and sales while further improving their strategies for the future.

However, even seasoned marketers struggle to develop full-proof strategies to guide traffic and increase sales. You need an effective Twitter analytics tool that can provide valuable audience insights to enhance your targeted marketing campaigns.


TrackMyHashtag is an AI-driven paid Twitter analytics platform that can provide you with analytical insights. These analytical insights can help you plan effective strategies that can not only increase engagement or traffic but also conversion rates for your brand.


Key features of TrackMyHashtag,


  • Real-time engagement metrics
  • Identify topical content and target audience
  • Get geographical audience insights in real-time
  • Identify key influencers
  • Perform competitive analysis
  • Identify trending and most popular hashtags
  • Monitor, track and analyze hashtag campaigns in real-time


Benefits of Twitter Analytics

Now that you are aware of the benefits of TrackMyHashtag, let’s dive into the ways you can leverage the insights to boost traffic and sales.

  • Plan effective data-driven strategies

TrackMyHashtag can help you gain access to comprehensive analytical insights about your Twitter profile and followers or of any public Twitter account. You can gain access to key audience insights that can help you shape effective social media strategies. Precise analytics can also help you predict future events or help you measure the impact of past strategies. This can help you analyze which marketing strategies are effective for guiding traffic and increasing conversion rates.

  • Gain valuable audience insights

TrackMyHashtag can help you analyze the historical Twitter data of any public Twitter account. It can help you find and engage with influential accounts that frequently engage and add value to your Twitter profile. You can further analyze the accounts of these influencers to identify the right brand advocate to promote your brand.

Even if you do not partner with the influencer to promote your brand, their positive feedback (tweets) can help you gain users’ trust. Honestly, what would you suggest, a brand’s advert or genuine feedback from a user?

  • Identify resonating content and hashtags

Gaining new followers is important, but it is equally important to keep the existing followers engaged. Building an engaging follower and steadily increasing it is essential to increase traffic and sales number. TrackMyHashtag can help you identify resonating content topics you can leverage to plan an effective content strategy that not keeps the audiences engaged but also increase your social media presence.

  • Analyze your social media presence

An effective Twitter analytics tool can help you analyze the performance metrics of any public Twitter account. You can get precise reach, impressions, and engagement statistics. It can help you analyze the impact of your implemented strategies in real-time. It can help you improvise strategies in real-time if the key performance indicators are low.