In response to the current global pandemic, Google is giving away $340 million in COVID-19 Google Ads credits to small and medium-sized businesses as part of an $800 million COVID-19 relief package. Eligible businesses who qualify and receive the credits have until December 31, 2020 to spend them, or risk losing them.
Keep reading to learn more about Google’s COVID-19 Google Ads credits, including:
According to Google, the search engine giant is giving away $340 million because “[they] want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time.”
While COVID-19 has resulted in a surge of pay per click marketing (PPC) spend and engagement in the telehealth industry, home improvement and other essential businesses have seen mixed results. While some contractors have decided to eliminate ad spend in response to COVID-19, other contractors have doubled down on PPC advertising to capitalize on cheaper costs and increased market share.
Regardless of Google’s true intent, businesses have cut back their Google Ads budgets to protect their companies. As a result, Google has lost a share of its revenue and is encouraging customers to keep advertising online, as seen with their COVID-19 Google Ads credit announcement.
According to Google, the following businesses qualify to receive the COVID-19 Google Ads credits:
Not sure if you qualify as a “small or medium-sized business?” You’re not alone.
While the term “SMB” is nebulous, Google defines SMBs as “worldwide [businesses] from local stores to companies with hundreds of employees and many locations.”
Companies who qualify will not be notified by Google; rather, the COVID-19 ad credits will appear in their Google Ads accounts.
Businesses who receive a COVID-19 ad credit from Google can apply the credit to any future, Google-owned advertising campaign. More specifically, the credits can be applied towards:
Google will begin rolling out the ad credit in phases, starting in late May, with no confirmed launch date. According to Google, eligible businesses will be notified and will see the ad credit applied in their Google Ads account.
As a business owner, you don’t have to “claim” your COVID-19 Google Ads credit. Instead, eligible businesses will be automatically notified of their credits in their Google Ads account.
We recommend monitoring your Google Ads notifications closely over the next few months to be notified of when your ad credit is dispersed.
Yes, COVID-19 Google Ads credits expire and must be used by December 31, 2020.
Any unused credits will be removed from your Google Ads account after December 31.
COVID-19 Google Ads credit amount will vary—so it’s likely you won’t receive the exact same amount as your competitor down the street or your buddy who runs another business. According to Google, the amount of money each SMB receives will be dependent on three factors: